![]() ![]() They select a variety of relevant market signals and proxy indicators to establish the level of expectations. The moment the bodega starts taking bitcoin and you know you’ll never be able to escape this thing, whatever it is. Positioning a Technology on the Hype Cycle Gartner analysts position technologies on the Hype Cycle based on a consensus assessment of hype and maturity. Most technologies have multiple use cases but enterprise architecture and technology innovation leaders should prioritise those with the greatest potential benefit for their organisation. ![]() That pinnacle is the groan time, the moment Justin Bieber drops more than $1 million on an NFT. The 2022 Gartner Hype Cycle features emerging technologies and distils insights from more than 2,000 technologies into a succinct high-potential set. ![]() The hype cycle, as defined by Gartner, which tracks it, is that series of cyclical events that happens around nearly all emerging technologies: the breakthrough, the “peak of inflated expectations,” the disillusionment, the period of actual serviceable uses of the tech, and the time when it’s adopted. You likely know what this means even if you don’t know it in those words. Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books and Internet TV, while social software and microblogging sites such as Twitter have tipped over the peak and will soon experience disillusionment among enterprise users. In particular, the metaverse, Web3 and cryptocurrency are three key innovations that have promise to deliver unique business benefits, but all are in varying stages of maturity. Based on how McCartney described the process, it sounded like the AI involved simply cleaned up some rough audio, rather than recreated Lennon whole cloth, like it did with Drake, but the reaction to the song pointed to something else: This moment, this time, is the worst part of the AI hype cycle. Blockchain emerging technologies continue to be subject to significant hype. The reaction this elicited on WIRED Slack channels was somewhere between “cool” and “gross.” Using AI to resurrect Lennon for a new song has its appeal, but given the recent ethical questions around using the technology to make fake songs from artists like Drake and The Weeknd, it also feels icky. Our 2022 Hype Cycle features emerging technologies that will greatly affect business and society over the next two to 10 years. ![]()
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